At Salty Days, we believe the most meaningful brand connections happen around the table — and in today’s world, that table is digital. That’s why we’re proud to collaborate with Pepper, the most exciting new platform in the food space. As their strategic brand growth partner, we help companies tap into Pepper’s dynamic ecosystem to reach modern home cooks where they’re most inspired: cooking, sharing, and building community.

THE PEPPER STORY.

College friends Jake Aronskind and Matt Schkolnick were first inspired to create Pepper by a group chat where friends shared what they were cooking. What began as a casual exchange of recipes sparked a bigger idea:

“We saw how food brought our group together, and we wanted to recreate that sense of connection on a larger scale.”

Over the past few years, they’ve grown Pepper from a grassroots passion project into one of the most vibrant online communities for home cooks — a place where everyday cooking becomes shared, celebrated, and endlessly inspiring.

The Pepper Ecosystem: Where Food Meets Community, Content & Commerce

More than just another recipe app, Pepper is a lifestyle platform with a loyal, paying subscriber base and a highly engaged community that returns multiple times a week to post, browse, and cook. With over 2 million users and a fast-growing paid membership, it’s a space where food is fun, social, and shareable — and where great brands belong.

Why Partner with Pepper

• Community First: Tap into a deeply engaged audience that’s not just watching content — they’re actively cooking, saving, and sharing.
• Evergreen Exposure: Recipes on Pepper live on beyond a post. They’re searchable, shoppable, and continuously discoverable.
• Gamified Engagement: From leaderboards and badges to curated “Charcuterie Boards” and giveaways, Pepper drives regular user interaction and keeps brand campaigns top of mind.
• Creator-Driven Storytelling: Collaborate with trusted, on-brand creators who produce authentic content — from how-tos to holiday moments — that resonates and performs.
• Full-Funnel Integration: Move from awareness to trial to repeat purchase with integrated calls to action, exclusive offers, and campaign touchpoints across the app and social platforms.

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Let’s build something delicious. Whether you’re launching a new product, reimagining a seasonal campaign, or seeking innovative ways to connect with a cooking-forward audience, Pepper offers a powerful and playful platform to drive real results.Pepper’s mission has, and always will be, to improve the cooking experience. We’re so excited you found us, and hope you enjoy your experience on Pepper as much as we do!

Please reach out to learn more to saradomville@saltydays.com